Evidence Performed by Jennifer Moffeit-Vacher
- NameCustomer Reference Web Strategy and Asset Campaign
- Description
Pervasive Software needed a marketing professional to research and gain customer approval for a new customer reference page to support a major new software launch campaign. To address this, a comprehensive hierarchy, layout, and overall function for the product site were mapped out, and the asset permission process was successfully managed. As a result, permission was secured to feature high-profile clients like Apple in a national ad campaign, representing a historic first for the company and contributing to a $16.2 million increase in company revenue.
- Start Date1999-10-01
- Duration2 months
- TypeProfessional
- ForPervasive Software
- TitleMarketing Assistant
- Primary ResponsibilitiesResearching and securing customer permissions for asset publication on a new customer reference page Mapping out technical hierarchy, structural layout, and function for the product website Managing high-stakes communication to feature major corporate brands like Apple in advertising material
Used Skills
- Rankof 77Details(name, duration, recency, competency)NameDurationRecencyCompetency
- Client Management6 years7 months agoAdvanced Beginner5
- Spreadsheet2 years, 4 months3 years agoNovice5
- Stakeholder engagement1 year, 11 months4 years agoAdvanced Beginner5
- Information Architecture4 years7 months agoAdvanced Beginner6