Evidence Performed by Jennifer Moffeit-Vacher

  • Name
    Data-Driven Digital Product Optimization
  • Description

    To capitalize fully on its newly launched digital web infrastructures and specialized corporate blogs, Columbus needed to substantially expand its organic web traffic footprint and digital lead reach without increasing its marketing expenditures.

    To achieve this, a rigorous data-driven optimization track was applied, utilizing web analytics tools to continuously audit performance trends, optimize digital imagery assets, and structure search engine optimization parameters for targeted food, manufacturing, and CRM blogs.

    These actions achieved highly successful results, driving a 20% increase in U.S. website traffic during the first year and a 50% increase in the second year, which directly expanded corporate referral traffic by 50% and grew social media asset utilization by 75% within the active sales organization.

  • Start Date
    2011-05-01
  • Duration
    6 months
  • Type
    Professional
  • For
    Columbus Global
  • Title
    Technical & Digital Project Associate
  • Primary Responsibilities
    Evaluated web performance metrics and traffic behaviors using analytics platforms. Executed continuous keyword, metadata, and visual media optimizations to support organic SEO growth. Served as the Managing Editor for specialized B2B vertical blogs (Food, Manufacturing, and CRM). Instructed corporate sales teams on leveraging LinkedIn asset distribution to accelerate referral traffic. Automated and optimized weekly sales email workflows to contract administrative processing time.

Used Skills