Evidence Performed by Jennifer Moffeit-Vacher

  • Name
    Drove a 7x increase in digital product adoption for Drupal-based internal communications platform
  • Description

    Orchestrated a trust-building campaign that pivoted system perception from "unreliable" to "essential." Leveraged intensive high-touch outreach and feedback loops to drive a 7x increase in daily active usage (DAU), scaling from <5% to 35%+ in 3 months.

  • Start Date
    2020-08-01
  • Duration
    11 months
  • Type
    Professional
  • For
    Genentech
  • Title
    Digital Change Coach & Content Manager

Used Skills