Evidence Performed by Jennifer Moffeit-Vacher
- NameDrove $115M+ in partner sales by standardizing global campaign processes
- Description
Microsoft required a marketing specialist to drive pioneering marketing initiatives across its Central region and guide 90+ reluctant partner companies through structured multi-touchpoint sales campaigns. To resolve this, standard campaign workflows were optimized, individualized strategic pitches were composed for each partner, and real-time data reporting master dashboards were developed to replace manual processes. The intervention drove over $115 million in partner sales pipelines, secured $25 million by replacing cold-calling with targeted email campaigns.
- Start Date2009-02-01
- Duration2 years
- TypeProfessional
- ForMicrosoft
- TitleMarketing Specialist
- Primary ResponsibilitiesLeading marketing campaigns and coaching 90+ external partners through a 12-week multi-touchpoint framework Work with a digital agency to compose individualized tactical pitches and marketing materials to move reluctant partners through sales processes Designing a standard reporting master dashboard and a real-time data pipeline view for inside sales teams Replacing legacy cold-calling strategies with high-converting, standardized email campaign sequences
Used Skills
- Rankof 77Details(name, duration, recency, competency)NameDurationRecencyCompetency
- Problem Solving5 yearsThis monthCompetent7
- Process Optimization6 years3 years agoProficient9
- Project Management5 years4 years agoProficient7
- Data-Driven Decision Making5 years3 years agoCompetent8
- Change Management3 years7 months agoNovice3
- Workflow Optimization2 years, 3 months8 years agoAdvanced Beginner2